It is no surprise that manipulation, both visually and socially, is an ongoing condition in our culture. Advertisements and products targeted towards children seek to lay the groundwork for a lifetime of brand awareness and consumption. In fact, before the FTC banned the use of cartoons in cigarette packaging, studies showed that six-year-olds found Camel's cartoon mascot as recognizable as Disney's logo. Blurring the line between sickness and health, younger generations have also long taken language traditionally used to describe the bad or abnormal and have appropriated it to mean something desirable.